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new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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products
demystifying hair terminology
Let’s go to hair school! During your shampoo and conditioner search, you might come across some reco...
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amika universe
amika is now certified Clean + Planet Positive at Sephora
We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Pl...
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products
a guide to amika’s heat protectants
Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair to...
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how to
mask mixing 101
Our hair needs change so why shouldn’t our routine? When you have multiple concerns and want right-a...
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how to
how to use leave-in conditioner
If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...
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amika universe
meet the recipients: amika x SoGal Foundation Rooted in Growth Startup Grant Program
amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequ...
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how to
how to build a hair routine
We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...
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products
spray your way to help HairToStay
To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free d...
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how to
how to tell if your hair is dry or damaged
your strand symptoms: brittle, dull, hay-like hair. the diagnosis: here’s where it gets tricky...you...
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how to
how to keep your blonde cool in summer
If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...
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how to
blonde collection spotlight: how to keep your blonde brass-free
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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products
sun + sand while protecting your strands
Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...
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