model using high tide jumbo deep waver
products

ride that summer hair wave all year round: NEW high tide jumbo deep waver

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...
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jamya
products

how different hair types use amika’s hydro rush collection

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...
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vault color-lock leave-in conditioner surrounded by padlocks
products

the best leave-in conditioner for color-treated and dry hair

Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so...
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amika universe

how to earn points and redeem free gifts with amika

Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...
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products

quench your strands with the best hydrating hair mask

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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volume collection products
how to

how to quickly add volume to your hair

Sometimes it’s easy to anticipate when your hair is going to fall flat. Depending on your hair, that...
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volume collection products
how to

how to revive flat + limp hair: a guide

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands ...
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hand holding the kure multi-task repair treatment
pro

for the pro's: how to use the kure multi-task repair treatment in salon

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
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bottles of dream routine overnight hydration treatment on table
products

dream routine: our stylists sound off

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
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3d daily thickening treatment
products

meet amika's 3D daily thickening treatment

You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a...
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power hour curl refreshing spray
how to

how to bring your curls back to life: power hour curl refreshing spray

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
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how to

guide to protecting everything from the summer sun

Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...
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