When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn b...

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...

If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. ...

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...

It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new ...

In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...

Welcome to our curly hair routine series!  Curls, coils, and kinks au naturel can sometimes be hard...

what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...

Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfil...