Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...

We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...

As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...

To celebrate another year of  partnership with HairToStay, we’ve created a limited-edition version o...

Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ q...

Being a friend to the environment, it is our responsibility to make more sustainable choices for the...

PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Me...

Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, ...