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new! meet the protector shampoo, conditioner + treatment for color-treated hair

when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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how an amika friend found her perfect routine for healthy hair

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...
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amika universe

Black-owned brands to shop

In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...
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how to

how to hydrate, strengthen, and protect your curls, coils, and kinks 

Welcome to our curly hair routine series!  Curls, coils, and kinks au naturel can sometimes be hard...
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how to

7 steps to a voluminous hair look

what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...
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products

how different hair types use amika’s hydro rush collection

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...
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products

the best leave-in conditioner for color-treated and dry hair

Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so...
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amika universe

how to earn points and redeem free gifts with amika

Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...
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products

quench your strands with the best hydrating hair mask

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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how to

how to add volume to your hair

strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
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pro

for the pro's: how to use the kure multi-task repair treatment in salon

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
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products

dream routine: our stylists sound off

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
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how to

how to bring your curls back to life: power hour curl refreshing spray

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
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