PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Me...

Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, ...

we spend a lot of precious time (and money!) on our faces. you know the drill: cleanse, moisturize, ...

you’ve discovered your perfect-fit products, locked down your wash routine...but your strands don’t ...

What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the st...

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...

we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...

If you have been going blonde for a while, you know how hard it can be to maintain. You’re most like...

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...

Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re...

It’s time to set the record straight – what is the difference between the kure multi-task repair tre...

curl care can be tricky to navigate, but a reliable routine makes caring for curls, coils and waves ...