Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...

Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re...

It’s time to set the record straight – what is the difference between the kure multi-task repair tre...

Welcome to our curly hair routine series!  Curls, coils, and kinks au naturel can sometimes be hard...

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...

Those of you who are familiar with amika may know that our first break-out product was perk up dry s...

Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can p...

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...

Have you ever heard of a primer? Maybe your first thought is paint primer, or maybe even a primer fo...

all images via google If you’ve ever gone a shade of blonde before, you know how hard (and expensi...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...