all
featured
new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
Read Article
Viewing 12 of 201 articles

how to
how an amika friend found her perfect routine for healthy hair
Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...
readArticle
amika universe
Black-owned brands to shop
In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...
readArticle
how to
how to hydrate, strengthen, and protect your curls, coils, and kinks
Welcome to our curly hair routine series!
Curls, coils, and kinks au naturel can sometimes be hard...
readArticle
how to
7 steps to a voluminous hair look
what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...
readArticle
products
how different hair types use amika’s hydro rush collection
For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...
readArticle
products
the best leave-in conditioner for color-treated and dry hair
Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so...
readArticle
amika universe
how to earn points and redeem free gifts with amika
Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...
readArticle
products
quench your strands with the best hydrating hair mask
We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
readArticle
how to
how to add volume to your hair
strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
readArticle
pro
for the pro's: how to use the kure multi-task repair treatment in salon
It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
readArticle
products
dream routine: our stylists sound off
As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
readArticle
how to
how to bring your curls back to life: power hour curl refreshing spray
Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
readArticle