It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...

You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a...

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...

Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...

You may have seen that we recently added two new additions to our detox collection; reset clarifying...

As winter forges on, it’s natural to start curating a more potent, hydrating hair product routine. T...

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....

It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...

Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...