soulfood nourishing mask, the kure intense repair mask, and flash instant shine mask
how to

how to combat dry winter hair

It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
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amika is a friend to her, him, them, you, hair
amika universe

all hair is welcome; celebrating friendship, inclusion, and diversity with amika

Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...
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the wizard detangling primer in two sizes
pro

for the pros: how amika stylists use the wizard detangling primer

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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graffiti on wall
amika universe

7 LGBTQ-owned Brooklyn businesses

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...
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model with platinum blonde hair
how to

how to find your perfect hair routine for your shade of blonde

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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soulfood nourishing mask
products

3 reasons why our community loves soulfood nourishing mask

We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...
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hair blow dryer brush before and after
how to

This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...
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sea buckthorn berries
amika universe

amika is now certified Clean at Sephora

As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...
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HairToStay un.done volume and matte texture spray
products

un.done volume and matte texture spray had a glow up for good

To celebrate another year of  partnership with HairToStay, we’ve created a limited-edition version o...
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hydro rush intense moisture leave-in conditioner surrounded by ingredients
products

which amika styling spray is right for you?

Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...
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sea buckthorn signature ingredient graphic
amika universe

what is sea buckthorn?

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ q...
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products to recycle with terracycle
amika universe

how to easily recycle your amika empties and a be a friend to the planet

Being a friend to the environment, it is our responsibility to make more sustainable choices for the...
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