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how to combat dry winter hair
It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
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all hair is welcome; celebrating friendship, inclusion, and diversity with amika
Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...
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for the pros: how amika stylists use the wizard detangling primer
Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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7 LGBTQ-owned Brooklyn businesses
Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...
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how to find your perfect hair routine for your shade of blonde
We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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3 reasons why our community loves soulfood nourishing mask
We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...
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This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool
Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...
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amika is now certified Clean at Sephora
As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...
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un.done volume and matte texture spray had a glow up for good
To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version o...
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which amika styling spray is right for you?
Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...
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what is sea buckthorn?
If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ q...
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how to easily recycle your amika empties and a be a friend to the planet
Being a friend to the environment, it is our responsibility to make more sustainable choices for the...
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