you’ve discovered your perfect-fit products, locked down your wash routine...but your strands don’t ...

What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the st...

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...

we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...

If you have been going blonde for a while, you know how hard it can be to maintain. You’re most like...

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...

Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re...

It’s time to set the record straight – what is the difference between the kure multi-task repair tre...

curl care can be tricky to navigate, but a reliable routine makes caring for curls, coils and waves ...

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...

Those of you who are familiar with amika may know that our first break-out product was perk up dry s...