If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...

That feeling after a coveted salon blowout is truly a feeling like no other. A blow dry is different...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...

We’ve been cooking something up over here at amika and we are so excited to finally share it with yo...

Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...

Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not ...

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...

It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and y...