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new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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how to
guide to protecting everything from the summer sun
Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...
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how to
4 steps to helping your blonde, silver, and gray hair recover from summer damage
Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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products
a handy guide to our detox collection
You may have seen that we recently added two new additions to our detox collection; reset clarifying...
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products
which amika hair oil is best for me?
As winter forges on, it’s natural to start curating a more potent, hydrating hair product routine. T...
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how to
beach wave fails and how to avoid them
Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....
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how to
how to combat dry winter hair
It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
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amika universe
all hair is welcome; celebrating friendship, inclusion, and diversity with amika
Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...
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pro
for the pros: how amika stylists use the wizard detangling primer
Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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amika universe
7 LGBTQ-owned Brooklyn businesses
Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...
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how to
how to find your perfect hair routine for your shade of blonde
We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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products
3 reasons why our community loves soulfood nourishing mask
We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...
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how to
This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool
Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...
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