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new! meet the protector shampoo, conditioner + treatment for color-treated hair

when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series!  Textured hair needs 4 main things to thrive: styling, st...
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products

5 ways to cure your dry, winter hair woes

It’s only fitting that this article is currently being written on New York’s first official snow day...
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amika universe

A Letter to our Community: Allyship and our Company’s Promise

As a brand that prides itself on being a friend to all, we had to use our voice to talk about the ra...
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how to

scalp is skin too, how are you taking care of yours?

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...
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amika universe

spotlight on: Naeemah LaFond, amika Global Artistic Director

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...
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amika universe

what is sustainability?: how amika is trying to be more earth-friendly

For many of us, sustainability and climate change are at the forefront of our minds. With recent eve...
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how to

how to deeply cleanse your curls, coils, and kinks

photo by healthy_is_the_new_black Welcome to our curly hair routine series!  Curls, coils, and ki...
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amika universe

Support and Educational Resource for the LGBTQ+ Community and Allies

Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rig...
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products

meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner

Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest ...
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how to

wedding + prom hairstyles

The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bacheloret...
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products

vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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inspiration

amika predicts: hair looks headlining the 2023 festival season

We’re halfway through April, which means music festival season is upon us (we can’t believe it eithe...
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