hand scooping soulfood nourishing mask out of jar
products

quench your strands with the best hydrating hair mask

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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image of display of Amika's new volumizing hair care products set against a purple background. The image features three products: two tall bottles of "Big Hit" volumizing shampoo and conditioner on the left, and one aerosol can of "Rising Star" volumizing finishing spray on the right. Each product has decorative packaging with intricate patterns and vibrant colors. The background features a pink and purple gradient, emphasizing the playful and stylish branding of Amika. The image showcases the volumizing benefits of the "Big Hit" shampoo and conditioner, as well as the "Rising Star" finishing spray.
how to

how to add volume to your hair

strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
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volume collection products
how to

how to revive flat + limp hair: a guide

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands ...
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hand holding the kure multi-task repair treatment
pro

for the pro's: how to use the kure multi-task repair treatment in salon

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
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bottles of dream routine overnight hydration treatment on table
products

dream routine: our stylists sound off

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
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3d daily thickening treatment
products

meet amika's 3D daily thickening treatment

You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a...
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power hour curl refreshing spray
how to

how to bring your curls back to life: power hour curl refreshing spray

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
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two people celebrating outside
how to

guide to protecting everything from the summer sun

Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...
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bust your brass shampoo, conditioner, and mask
how to

4 steps to helping your blonde, silver, and gray hair recover from summer damage

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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reset clarifying gel shampoo and reset cooling gel conditioner
products

a handy guide to our detox collection

You may have seen that we recently added two new additions to our detox collection; reset clarifying...
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glass action universal elixir, water sign hydrating hair oil, and blockade heat defense serum
products

which amika hair oil is best for me?

As winter forges on, it’s natural to start curating a more potent, hydrating hair product routine. T...
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vintage hair salon
how to

beach wave fails and how to avoid them

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....
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