Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...

You may have seen that we recently added two new additions to our detox collection; reset clarifying...

As winter forges on, it’s natural to start curating a more potent, hydrating hair product routine. T...

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....

It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...

Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...

We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...