Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...

It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new ...

In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...

Welcome to our curly hair routine series!  Curls, coils, and kinks au naturel can sometimes be hard...

what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...

Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfil...

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...

Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so...

Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...

strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...